The Hike Directory

An Instagram account highlighting & showcasing outdoor activities in Ireland (most notably hikes) was launched in December 2023. Although it had experienced strong growth and consistent engagement, I felt as though it would benefit from having a standalone digital space to complement the social media presence

Skills:

New product conceptualisation, UX+UI, Branding

Crafted with:

Coda, Unsplash, Figma, Mockup Plugin

Year:

2024 (As of early 2025 the project has been paused)

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Strong engagement brings
with it a heavy associated administrative burden

The Hike Directory Instagram account was created by Cara Byrne (The Hike Psych) in December 2023. The account saw strong initial traction, both from organisers & followers (currently at 3,569 as of Jan '25).

All this engagement however brought with it quite an administrative burden. The initial posting workflow involved a Google Form, where event organisers would input all the relevant information. All this information was then manually transposed onto individually designed cards for display on social media. With up to 10 hikes & events happening on any weekend, the workload was becoming excessively tedious for one person running the account on a part-time volunteer basis. The model simply wasn't going to be sustainable.

Furthermore, as the information is solely available on Instagram, this isolates people who aren't on the platform, and therefore limits the potential reach of the directory. Another issue with Instagram as the sole information hub is the distinct lack of discoverability- with no specific ways to search for, filter, or sort events (e.g by county, or by date). In addition, Instagram doesn't allow hyperlinks in posts, necessitating a more convoluted workflow for users to access booking links directly.

The screenshots above show the initial layout & design of Instagram cards for events featured on The Hike Directory Instagram page. Each of these tiles & cards were manually designed (reproducing data that had been input into a Google Form) which required significant time & labour

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To create a new digital space for The Hike Directory that complements & bolsters the Instagram account

So I contacted Cara with a suggestion- perhaps I could design a standalone site, accessible to anyone, that would complement & support all the hard work she has put into the Instagram account. With my familiarity of using the Coda platform, I could see how the events information upload workflow could be automated, thus streamlining & accelerating event listings. This could greatly reduce the huge manual administrative burden that currently existed.

Utilising the Coda platform would also facilitate vastly improved discoverability in terms of browsing, searching, and selecting for specific event details- whether by county, by date, or a number of other parameters. In order to build the directory database it would still entail organisers inputting the event information, but this offered an opportunity to create a truly community-led platform.

Within about 6 months, the initial events workflow had actually changed. The card design format was scrapped in favour of Instagram collaborations (where event organisers post their event and then add The Hike Directory as a collaborator). Nevertheless, all the same Instagram-related usability issues still remained.

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Leveraging existing knowledge of Coda to streamline event listings, and improve reach

Having been using Coda for 5+ years at that point I had come to strongly value its simplicity & utility, particularly as a knowledge base. What would be required for an effective & engaging online hike directory wasn't just a solid static knowledge base however, but something much more dynamic, something that could update in real-time, something that could be easily modified & tweaked as needed. This called for an emphasis on simplicity- a completely stripped-down, bare bones digital product that puts the user at the centre of the experience. The would-be web app would need to be easy to navigate, easy to access event & booking links, events searchable by county and by date, and to provide all the relevant up-to-date information required for someone to take part in an event.

Coda in the flesh: A quick walkthrough of the Coda platform, where it's being used for knowledge management of a postgrad course

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Optimising for mobile, and leveraging the power of Cross-doc capabilities to mitigate risk

It all starts with a table. But not just any old table- a very smart & intuitive relational database table that affords a huge array of controls & features. The table would need to include all the information required, organised in rows, with the columns acting as categories.

Once completed, the base table could then be duplicated and converted into a form. This form needed to be designed with the user in mind, making it as simple & intuitive as possible. A link was generated for this form which was shared with event organisers. Once an event organiser submitted a form it would automatically become another row on the table (an event listing). Event listings could also be manually uploaded to the table by myself if needed.

As the base table could be displayed in a number of different ways, it would need to be tailored & tweaked in order to optimise for the mobile experience (where the majority of users would likely be accessing the content). So deciding which of the data points were most pertinent, how images would be displayed, and how to arrange navigation, were all key considerations.

Although very unlikely, I wanted to somehow minimise the risk of bad actors uploading non-event related information. So I integrated a buffer, an extra step in the event upload process, which would be seamless for the user. Leveraging the Cross-doc capabilities of Coda (where tables can be connected & synced across different docs) I set up a second duplicate Hike Directory doc. So the input form was connected to one doc (which would only be visible to me), and could feed information into the public-facing Hike Directory where it would only sync once per day. This would give me time to quickly check over, prior to syncing.

Inputs to outputs: Here we can see a simplified version of the event listing workflow where information is input into a form which then automatically displays on a (relational database) table on desktop. This data can then be tailored to a specific mobile view in order to optimise user experience & engagement

Optimising for mobile: Screenshots showing some of the iterations of the mobile version of the web app. Note the navigational shift from hamburger menu to tabs. The card view expanding to emphasise the visual

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"It's brilliant love it really easy to find hikes. Well done"

Early feedback, both from an organiser's and from a participant's perspective, was very positive & encouraging. The ease of use in particular was highlighted. As mentioned previously, in order for this to become a go-to to site to discover outdoor events in Ireland, it needs to be community-driven, where event organisers buy in to the value by investing some time in uploading the information. The site will also need to be heavily promoted in order to become established as a trusted supplier of information.

[As of January 2025 The Hike Directory (online edition) is in somewhat of a hiatus period, as the future direction of the project is being decided]